All towels have a fabric weight, measured with a GSM (grams per square meter) number. This refers to the density of the fabric used to make that particular towel. Lower GSM towels are lighter and thinner, making them a great choice for a gym bag or trips to the beach. You'll likely want to save your heavier, thicker, higher GSM towels for use in the hotel or home bathroom.
Most towels are made of cotton, but the look and feel of towels largely depends on what type of cotton is used. Towels designed and priced for everyday use are made of carded or combed cotton, while Egyptian cotton is considered the crème de la crème of towel fabrics. These more expensive towels have longer, more-fibrous threads, meaning that each towel will have more moisture-sucking loops per inch. The ultra-soft, super-fluffy bath towels found in high-end spas and hotels are typically Egyptian cotton, which offers a similarly luxurious look and feel.
Manufacturers often coat new towels in a special fabric softener, which means the towels look extra fluffy and soft on the shelf, but don't absorb water well when you first bring them home. For this reason, it's best to wash your new towels before first use. ... Dark and brightly coloured towels should be washed separately.
GSM is short for grams per square meter. All fabrics have a weight, and the standard measurement for the weight and quality of fabrics (including towels) is grams per square meter. This number refers to the density of the towel. High quality cotton towels are generally heavier and are more absorbent
Heavier GSM towels will absorb more liquid than lighter towels. Towels with lower GSM, eg 400 gsm meaning they have low weights and lower pile with less absorbent quality. Heavier weights are more durable, and have a more gentle cleaning action. eg 500 to 650 gsm are considered high quality hotel towels.
BATH LINEN LAUNDRY ADVICE
Bath linens should be a soft, absorbent, cosy cocoon to wrap yourself in after a relaxing bath. Follow these simple suggestions to preserve the look and feel of your bath towels.
IMPORTANT: Never use fabric softeners (liquid softeners or dryer sheets) when laundering towels, as they reduce the absorbency of cotton fibers’ and can ruin your towels.
TIP: Do not pour detergent directly on textiles; rather, add it to the water as the wash tub fills or dilute detergent with water, then add linens.
BATHROBE LAUNDRY ADVICE
Wash your bathrobes before first use.
ADDITIONAL LINEN CARE NOTES
Hair and Beauty Products
Some hair and skin products, such as acne lotions, face creams, or toothpastes that contain oxidizing agents, may cause discoloration of coloured sheets and towels. When using such products, it’s safest to sleep on white bed linens.
All natural fibers’ will shrink to some extent, but in most instances we generously overcut our products to allow for shrinkage. Do not wash or—especially—dry linens on a hot setting, which is most likely to cause shrinkage. Follow instructions on the care label.
If the label says “hand launder,” never machine wash. Hand wash in gentle soap; rinse thoroughly in clean water to eliminate all soap residue, then line dry, lay flat (on towels), or hang to dry. Avoid wringing linens by blotting on towels before air-drying.
Professional hand washing is recommended for the most delicate linens—those with heavy embellishments or embroideries, heirlooms, or worn linens. Be sure to use a reputable launderer who knows how to launder delicate linens.
We do not recommend dry cleaning for our natural cotton and linen products. Dry cleaning is recommended for luxury fibres’ such as cashmere, merino wool, and alpaca. Dry cleaning helps avoid excessive shrinkage on formal top-of-bed items such as meatless blanket covers. Be sure to use a professional dry cleaner with experience in natural fibres’ and luxury linens.