2020 is predicted to be an exciting year for all areas of the hospitality industry.

The ever-growing and increasingly competitive sector is set to embrace emerging technologies as part of its commitment to providing the best possible experience for guests.

Here are some of the trends that are set to take the hospitality industry by storm this year:

 

1. Sustainability

Businesses across all sectors are now more conscious of the environment and how their decision impact on the world around them. Consumers are also looking to embrace more sustainable solutions in all areas of their everyday lives, including hospitality.

In response to this, many hospitality businesses are going in to 2020 with a commitment to minimising their carbon footprint by reducing waste, lowering energy consumption, and actively promoting vegan, vegetarian, and other sustainable food options.

All of these initiatives can play a huge part in helping hospitality businesses of all sizes become more sustainable.

 

2. Biometrics

Biometrics is already used across a range of different sectors and industries, and many of us use fingerprint and facial recognition to access our smartphones.

This year, hotel guests can expect to see this innovative form of technology appearing in hotels, providing a secure, state-of-the-art way to access their accommodation.

 

3. New Technology

As technology continues to advance at an unprecedented rate, there are now more opportunities than ever before to improve customer experience and of course, meet customer demand.

One of this year’s hottest trends for the hospitality industry uses the latest technology to deliver “on-demand convenience” in restaurants. This means diners can expect to have the option to pre-order their food via an App, so it’s ready and waiting for them when they arrive.

 

4. Augmented Reality

Augmented reality is set to make an real impact this year, with businesses across the hospitality sector using it to enhance real world environments.

One of this year’s biggest trends involves using augmented reality to allow customers to visualise their food before they eat it. Several restaurants and hotels have already expressed interest in using augmented reality in this way and it is predicted to become a popular tool in 2020.

 

5. Intelligent Menus

Intelligent menus are quickly becoming a familiar sight in a range of different restaurants. Allowing customers to scope their own dining experience, intelligent menus enable guests to choose between a whole host of ingredients and cooking methods.

 

6. Personalised Marketing

Personalised marketing has always been popular and, in 2020, it’s set to go way beyond personalised emails sent out on marketing tools such as Mail chimp.

Instead, marketers are now looking at new and exciting ways to reach out to their target markets and retain existing customers, pulling up even more of their personal information to connect with customers on a one-on-one level.

 

7. Social Media

It’s no surprise that social media will continue to be one of the most powerful communication tools to connect and engage with customers across the hospitality sector.

A key focus for hospitality businesses should be generating “Instaworthy” content that will grab the attention of their target market. Think mouth-watering foods and examples of décor that will entice guests into your establishment.